Case Study: Keratin Revolution – Transforming Brand, Logistics & Buying Operations

What we achieved

  • 40%

    Implemented real-time stock forecasting, reducing stockouts by 40% and ensuring optimal inventory levels.

  • Compliance

    Provided full compliance oversight, ensuring all PIFs and regulatory requirements were met ahead of launch.

  • ££££

    Attributed to an increase in sales throughout the times working together especially working to introduce a more fluent strategy for Black Friday

Client Overview

Keratin Revolution is a premium haircare brand that required a comprehensive transformation of its operations, branding, and logistics. The company aimed to streamline its supply chain, revamp its brand identity, and optimize stock forecasting to meet growing demand, particularly for high-traffic sales events such as Black Friday and Christmas.

Challenges

  • Lack of brand identity.

    Outdated brand identity and packaging that lacked a strong market presence.

  • Inefficient Logistics

    Inefficient Logistics

    Inconsistent logistics and supplier management, leading to inefficiencies.

  • Out of stock

    No structured stock forecasting, making it difficult to handle high-demand periods.

  • Critical path management

    Launching behind

    A lack of critical path management to track product development and ensure timely launches.

Before

After

New identity

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