What you’re interested in…
The results
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150%
Growth in product range, introducing seasonal and carry-on ranges.
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100%
Worked with all of the Boohoo brands including, PLT, NASTY GAL, COAST, KAREN MILLEN & MORE.
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*****
5 star product reviews as well as sell out ranges.
Customer Request
Boohoo, a leading global fashion retailer, wanted to expand its product range by introducing a new line of beauty products. With an ambitious vision to enter the beauty market and capture the attention of its fashion-forward audience, Boohoo needed a reliable partner to handle everything from product formulation to packaging and compliance.
Challenge
Boohoo’s main challenge was navigating the complex beauty product sourcing landscape, including managing minimum order quantities (MOQs), ensuring product compliance with industry standards, and delivering products quickly to meet growing market demand.
Additionally, Boohoo wanted to ensure the packaging aligned with their brand’s young, trendy identity, while also complying with safety and sustainability regulations.
“Working with Rosa Beauty Sourcing & Distribution was a game-changer. Their expertise in cosmetics sourcing and packaging design helped us launch our beauty line faster and more efficiently than we imagined. We couldn’t have done it without them.”
— Emma Lynch, Boohoo Beauty Buyer
Our Solution
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Product Development:
Created custom formulations for a range of beauty products, ensuring they aligned with Boohoo’s brand and consumer preferences.
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Packaging Design
Designed bold, eye-catching packaging that complemented Boohoo’s fashion-driven identity, while ensuring compliance with international labelling and safety regulations.
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Supply Chain & Budget Management
Negotiated with suppliers to meet Boohoo’s MOQ requirements and kept the project within budget, optimising costs at every stage.
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Trend Reporting
Utilising tools like WGSN, Mintel, and BeautyStreams, we track emerging trends while staying on top of viral social media movements, ensuring your products are aligned with both industry forecasts and consumer-driven trends.
