Customer Request

The Hut Group approached Rosa (R&D) in 2018 (formerly MIU) to develop a dupe of Iconic London’s Glow Mist, a popular product known for its hydrating and illuminating properties, available to all markets (minus CN).

What we achieved

  • 250,000

    Units sold over 6 months

  • 46

    countries participating the product launch

  • *****

    5 star product reviews as well as sell out purchases on Look Fantastic

RSD’s Responsibilites

  • Research and Analysis

    Examined the Glow Mist formula, ingredients, and market positioning.

    Consumer Insights: Understood the target demographic and their preferences.

    Competitive Landscape: Evaluated market alternatives for differentiation.

  • Formulation development

    Formulation Development

    Ingredient Sourcing: Identified high-quality ingredients matching or exceeding the benefits of Glow Mist.

    Prototype Testing: Developed and refined prototypes for desired texture, finish, and efficacy.

  • Supplier & Budget management

    Supplier Negotiation & Selection: We vet and select the best suppliers from our global network, negotiating competitive terms to ensure you get the highest quality products at the most cost-effective rates.

    Budget Optimisation & Cost Control: We meticulously manage budgets, streamlining production and logistics to minimise costs while maximising your return on investment.

  • Critical path management

    Critical path management

    Clear Timelines & Milestones: We establish a transparent critical path with well-defined timelines and key milestones, ensuring every stage of the project is tracked and completed on schedule.

    Proactive Monitoring & Adjustments: We continuously monitor progress and make proactive adjustments to keep the project on course, avoiding delays and ensuring a smooth, timely delivery.

  • Compliance in cosmetics

    Packaging compliance

    We ensure all packaging meets international regulatory standards, including labelling requirements, safety, and sustainability guidelines, so your products are fully compliant and ready for global distribution.

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Boohoo Group