Customer Request
The Hut Group approached Rosa (R&D) in 2018 (formerly MIU) to develop a dupe of Iconic London’s Glow Mist, a popular product known for its hydrating and illuminating properties, available to all markets (minus CN).
What we achieved
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250,000
Units sold over 6 months
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46
countries participating the product launch
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*****
5 star product reviews as well as sell out purchases on Look Fantastic
RSD’s Responsibilites
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Research and Analysis
Examined the Glow Mist formula, ingredients, and market positioning.
Consumer Insights: Understood the target demographic and their preferences.
Competitive Landscape: Evaluated market alternatives for differentiation.
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Formulation Development
Ingredient Sourcing: Identified high-quality ingredients matching or exceeding the benefits of Glow Mist.
Prototype Testing: Developed and refined prototypes for desired texture, finish, and efficacy.
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Supplier & Budget management
Supplier Negotiation & Selection: We vet and select the best suppliers from our global network, negotiating competitive terms to ensure you get the highest quality products at the most cost-effective rates.
Budget Optimisation & Cost Control: We meticulously manage budgets, streamlining production and logistics to minimise costs while maximising your return on investment.
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Critical path management
Clear Timelines & Milestones: We establish a transparent critical path with well-defined timelines and key milestones, ensuring every stage of the project is tracked and completed on schedule.
Proactive Monitoring & Adjustments: We continuously monitor progress and make proactive adjustments to keep the project on course, avoiding delays and ensuring a smooth, timely delivery.
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Packaging compliance
We ensure all packaging meets international regulatory standards, including labelling requirements, safety, and sustainability guidelines, so your products are fully compliant and ready for global distribution.





